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Paul Mitchell products at salon alchemy

Paul Mitchell® has been voted one of the UK’s coolest brands for the second year running!

Synonymous with luxury and great performance every time, Paul Mitchell® products are professional only, cruelty-free and support many charity efforts around the globe.

Since 2001 CoolBrands® has been canvassing the opinions of experts and consumers to produce a barometer of Britain’s coolest brands, people and places.

Each brand featured has qualified for inclusion based on the collective opinions of the Expert Council and just under 3,000 members of the British public. Judging criteria included style, innovation, originality, authenticity, desirability and uniqueness. Paul Mitchell® is the Ethicool Choice.


Color Care – protect and maintain color-treated hair from £5.25
Strength – strengthen and rebuild worn-down, damaged hair from £5.95
Extra-Body – give fine hair a weightles boost from £5.25
Smoothing – tame and smooth coarse, textured or rebellious hair from £5.25
Moisture – hydrate and refresh, brittle hair from £5.25
Condition – keep hair looking and feeling healthy from £4.75
Clarifying – deeply cleanse and purify hair from the inside out from £4.75
Kids – gently cleanse and detangle sensitive strands from £4.75
Original – cleanse and condition any hair type or texture from £4.75
Express Style – create clean and modern looks in a flash from £6.25
Soft Style – create natural looks with a light, touchable hold from £5.25
Flexible Style – create versatile looks with medium hold from £5.95
Firm Style- create bold looks with a strong long-lasting hold from £6.50