Rocco Rocks in Chelsea


Salon Owner, Rocco, took to the stage in Chelsea last weekend to showcase the fabulous Paul Mitchell products, tools and education to distributers from Norway.  Weeks of preparation, alongside his salon duties, went in to the event.   They were also fortunate enough to be able to prepare the models for Head Honcho at Paul Mitchell HQ in the USA, Robert Cromeans and his Fiance Mary Cuomo, who were headlining The Royal Albert Hall at The Alternative Hair Show.  This is a prestigious annual event at which Rocco once met industry icon Vidal Sassoon. 

Rocco is very proud of the short, pink look he created and is now focussing on his next event this weekend in Greece.  He is heading up the show team so we look forward to showing you more of his work.

Rocco has been working with Paul Mitchell for over 17 years as an Educator.    During this time he has delivered first class education in a multitude of locations around Europe, they love him in Italy as he can speak to everyone himself!  He has even delivered workshops and wowed on stage twice in Las Vegas at possibly one of the largest hairdressing events in the world!  He has won competitions for his craft within the educators. He is very humble when it comes to sharing what he does but we are so proud and make sure you all know how respected he is within the Paul Mitchell community and beyond.  Still not afraid to get stuck in and wash colour bowls or sweep the floor, Rocco loves the team work of putting on a show and seeing how just a simple idea can gravitate into a major stage show!

We are very grateful for our affiliation with Paul Mitchell and the opportunities they create for, not just Rocco, but the whole team as every now and then an opening comes up in the Paul Mitchell Art Team for new applicants.  They do not just give a spot to anyone and those who gain one must constantly develop themselves to remain on the team.

Of course Rocco delivers education on a regular basis to our own team.  The way in which Paul Mitchell teach their basic and advanced cuts is in hairdressers language and many young stylists who have perhaps struggled to grasp fundamental basics, such as a graduated bob, are able to make sense of the Cutting System.

We are always open to meeting potential new full time or part time team members in all areas of our salon and if we do not have an opening at that time, we will remember those who make an excellent impression for when we do.

To book with Rocco or a member of the team, please call 01205 368 368 or visit the Book Online section of this website.  We look forward to seeing you soon!



Buy One Get One Free until 13/10/17

Lorna Builds in Africa

In October 2016, Lorna and Tara attended a Business Boutique in London and watched a presentation by Chris Connors of the charity Coco’s Foundation. The charity are involved with building houses, ensuring food and delivering skills for life for those less fortunate.

Lorna came back to the salon desperate to make a difference. She then spent the next six months raising funds to travel to Africa and for the materials to enable herself and a team of others to build a house for a family who were sleeping in the open amongst wild animals and exasperating weather conditions.

 I met a group of people at Heathrow airport from different areas of the hairdressing industry. Chris the charity founder, Gemma a Paul Mitchell Educator, Danielle a stylist from down south, David who has volunteered for another charity previously, Angie a sewing specialist, Terrie a returning Coco’s charity worker and Sue a Grandmother of two young girls who has her own church group. Together we travelled to johannasburg, this was an 11hour flight, it gave us a chance to get to no each other. We arrived the following day (DAY TWO) at 8.30 in the morning only to catch another flight to Durban.
The flight to Durban wasn’t as long, a hour more in the sky an we landed. At the air port Chris, The guy who organises the trip and runs the charity, met up with a young lad at the airport wo he sponsors, Bonga. Bonga travelled with us for about 45 miniuts of our 4 hour mini bus ride, this to him was like a day out and he was so happy to spend time with us just driving. The further along we drove the The further along we drove the more things became “different” I saw I sign out of the window. it was hand written and tied to a pole. the sign said “Cheap abortions, no pain” its was the little things like this on the trip that have stuck in my mind the most. as we continued to drive down what seemed to e one long straight road, more and more peope would appear on the side of the road holding things such as hand made rugs, bottles of coke and other goods.

This is their community and people come to the road side to do business. finally we arrived at our home for the next few weeks. Rachel and Victor are the names of the people who looked after us while we were there. it was a big open house made of wood. other people were sleeping there to. One boy called kowlisea joined us for the journey too and he stayed with us for the first few days. on route to Racheals in the final hour, we dropped off food parcels to a couple of families too. they were so greatful. 


Day Three – So today consisted of going out into the local community and visiting families. the families we visited were presented to us by one particual man who we saw a lot on our trip. he also did a lot for the community and schools. He knew exactly were to take us according to were we were most needed. Each family we saw this day we took food parcels, soap and candles. these were just a few things to help them out. these families needed new homes and althought there is already a long list of families who need homes, these people needed adding, I guess we just had to see whos living conditions were the worse so that Chris could prioratise. the things we saw this day were heart breaking, people “living” in conditions
that I cant even think of the words to describe.

   DAY FOUR. As if we hadn’t already cried enough the day before, on day four we went to church. I’m not particually religious, althought I did go to a catholic school and I have attended church before, but never like this. Before entering the church we shook hands with the woman who welcomed us who was going to be speaking today in church. once we were all in and seated it rained! it rained a lot, despite this more and more people showed up to church, the rain wasn’t going to stop them. Women would come running in soaked and have tiny baby’s tied to the front of them with towels or old sheets. We had blankets on our bus so we hurried to give them out. the passion and spirit in that church as they all sang together was amazing. no shame no shyness and no half hearted singing. I even sang along without knowing the words! one woman who sat behind us leant forward to show us in the book exactly what we was singing and translating it to us in English so we were as welcome as we could be. this was so lovely she didn’t have to. People there are so friendly and make you feel at home even in such a place that is so unfamiliar to us. 

DAY FIVE. Up at five to start the build. we met the family who we were building for and we got started straight away. we moved 900 bricks, big ones and very heavy ones. after this the builders we worked with would lay them and we would point inbetween. this means putting the cement in the gaps to fill it in. and mixing cement by hand is also very VERY hard. The walls got taller and taller and by the time we were half way through the day so many people from close by had shown up to help. one boy at a guess of 17 years old stood by me for the rest of the day as long as we were there and helped as much as he could. we couldn’t speak the same language and he was death, so communication with him was extremely limited was extremely limited. This didn’t matter thou not to me r him. he watched what I was doing and made sure I didn’t run out of cement, he was backwards and forwards helping me. once we had done as much as we possibly could this day, we left and drove to a school. we were swomped immidietly! as the mini bus drove through the school gates it was surrounded by children! they were so excited to see us. when we managed to get out of the van it was, hard work to be honest, more so then building! but so lovely! we all kind of just stood there not knowing what to do, I guess we though back to when we was the same age as the children and we just sang. they LOVED it ! they joined in and clapped and cheered. the wheels on the bus has a lot more impact in Africa then it does in engand. I guess the children here are comparing that to I pads and play stations now. that’s sad in its self really. the school bell went and after the children had prayed by singing, again like in church so proud, some of the children left, but a lot stayed. all of those who stayed were orpans. we stayed with them and delivered activities that we delivered activities that we had been able to bring with us. we made masks and pencil cases. they were so greatful.

DAY SIX. We had a at in, we were up at six! this day we collected paint and brushes first thing in the morning and then was on rout to houses built previously by the charity. we bag washed, sealed and painted this house. once this was complete we unpacked a bunk beg and a double bed that had been delivered for this house to replcae the bed made of old bricks that one woman had been sleeping on previously. when we took this old “bed down” the amount of bugs and coackroaches that came with it was awfull. she has been sleeping like that for a long time DAY SEVEN. Work shop! children ages 6-16 gathered after school for a special workshop to help them deal with what they have no chjoice but to class as every day life. there was about 300 children and basically everyone had lost either mum, dad or both. if they children have lost both parents oftenb thy get taken in by like a nanny I guess, unfortuantly sometimes these woman die too. to be honest I didn’t understand what was said. I no they spoen openly about who they lost and how it made them feel. the most painful part of watching this, was how common and normal this is to them. all of those children, so young having no choice but to deal with that, and feeling lucky still that they are able to attend the workshop. its unbelievable. they are definatly not the lucky ones, so why did they still appear happy…






Experienced Stylist Joins Salon Alchemy…

We hope that you will extend a warm greeting to Zoe.

With over 14 years experience, she brings with her a

wide range of skills to suit the whole family.

Those of you who are missing Mark and his expertise

may be comforted to know that Zoe works in a very

similar way to him both with her hairdressing and

her caring nature.  She is very much looking forward

to meeting all of our lovely Salon Alchemy guests.

Call 01205368368 or visit to book

Charity dinner raises £3700 plus shock announcement

Saturday 26th March saw the much anticipated Salon Alchemy Charity Dinner & Dance 2016 take place.  The team decided to put together a night to commemorate Rocco being in business for ten years, five years as Salon Alchemy, by hosting an evening to raise much needed funds for the Little Princess Trust.  The charity provide children with wigs who have suffered hair loss through cancer or related treatment.

LPT (more…)

New Season, New Hair Issues


Have you ever noticed how your hair can be simply fabulous one week and the next, it can behave like an angry wasp!

Hair changes can be down to many things including diet, medication, hormones or the shape of the style has simply grown out.  If you have any concerns about any changes to your hair or scalp, please do speak with one of our Professionals.  One of the biggest factors in hair struggles can be simply down to the atmosphere!


We go from a dry summers day to ‘Autumn Days when the grass is jewelled’, keep singing!!!  Seriously though, the amount of moisture that hits the air as we head into the new season can dramatically affect your hair.  Especially those of you with wavy or fine hair.

As it happens, I have both fine and wavy hair and this week I found myself blow drying and flat ironing whilst trying to hurry a seven year old boy to get dressed for school. After hot-footing it to school and back, only around 2000 steps, I arrived to find I looked like a dishevelled sheep!! As I and drove to the salon, I wondered if the weather, as well as my cutting corners in the morning, had anything to do with the atrocity that was dangling from my scalp… 

As a non-hairdressing member of the team, I raised the simple question to Mark, who is like a brother and so I would expect a funny comment, but he replied with a loud fit of giggles when I told him I had smoothed and ironed my hair that morning! 

What do you think?

kvblog-schrun Mark then asked me the obvious question. 

‘Are you using an anti-humidity product?’

Well…. No!!  Quite simply because I had not needed to use one over the spring and summer and we fall into new habits and out of old ones very quickly. 

A humidity resistant product increases body and shine as well as protects the hair from the environment and very often heat too.

We then decided to photograph the transformation to show an honest struggle, possibly experienced by many, as well as a genuine solution. 

New guests to the salon, receive a detailed hair prescription showing products and styling tips that will help to recreate their new look at home and our regular guests receive a condensed version so that they can easily spot which one, two or three products or tools would most help them.  This advice will change as the factors which affect our hair change such as a new colour or style.  The weather, or a product may be discontinued or have been introduced.  Fashion and trends also make a difference to our requirements too.  Reassessing your home styling routine a minimum of 2-3 times a year is essential to looking great all year round and keeping healthy hair.slide2

If you feel that you are in need of some styling solutions, you could book for a cleanse and finish with any of our Professionals and if you share your ‘hair-strations’ with them, they will be able to give you simple advice and tricks to help such as Amber did for me.

Going back to my ‘School Run Problems’, perhaps we should retitle that ‘Mum’s Hair Styling School Run Problems’ as the primary title could lead us into alphabetised encyclopedia library that may never be finished!

slide4Amber chose to cleanse the hair with Extra-Body Shampoo (£5.75) and Conditioner (£6.60) to build body into the hair.  Professional products usually work out better value than commercial ones because they are concentrated and therefore instead of using a handful of shampoo, with Paul Mitchell it is suggested that only a 20p – 50p size blob is used depending on hair length and thickness.  Over use of a product can leave it limp, dull and lifeless.


After combing the hair through gently, she sprayed Heat Seal (£7.85) to repel moisture in the environment and to protect the hair from heated appliances.  Following the spray, Amber applied Fast Form (£18.75) to give style memory.  This creamy gel is an express styling product which actively reduces drying time. #GetInMyBasket

Amber blasted the hair from root to tip to ensure the cuticle was smooth and to reduce the excess water which avoided over styling the hair and reduced styling time.  Once the hair had stopped dripping when squeezed, it was time to section the hair using two clips.  I informed Amber that sometimes, If I am pushed for time, I will take the bottom three quarters of hair and blow dry in one section.  She told me to try to section the hair into at least four sections to enable me to smooth each hair, lock in the style and to lift the hair high enough to create volume.


Hot Off The Press (£16.25) is a popular thermal protection spray and Amber used this on each section once the hair was dry as she used the Paul Mitchell Irons, which have temperature regulators avoiding unnecessary hair burning, to smooth the ends further giving the style more staying power.  I noticed how her irons were gliding through the hair much more smoothly than mine do, even though they are the same, and Amber advised me to take thinner sections and go slightly slower. slide3

Before finishing with Extra Body Firm Finish Spray (£18.75) to stop the fringe parting, Amber chose to lightly backcomb the root area to give lift and keep it in place.  You can damage the hair with vigorous back combing so always take care or ask your Stylist for advice.

The finished result was dramatically different to the starting look.  The technique was not made difficult and it has been a pleasure to recreate at home.  Admittedly, sometimes four sections merge into three but three is far better than the previous two!  Blow drying has improved so greatly that the irons are not needed every day either!


The photo to the right is taken at home after returning from the salon and collecting my son from school in the late autumnal afternoon.  Such an improvement and it has continued with home styling to an acceptable level!  Yay!!  slide7

I urge anyone who is struggling with their hair to come in for some styling advice before you make any drastic decisions.  I was so close to chopping it all off after years of growing it simply because I was struggling to manage the existing look.  Total overhauls can be wonderful, but they can also be quite overwhelming if you are not completely ready to do so. 

Cleanse and Finish appointments are available at £23.50 with Amber, £26.50 with Natalie, £28.50 with Lorna, £32.50 with Tara, £37.50 with Mark, £43.50 with Antonio or £50.50 with Rocco.  If you have never been to the salon, you can also find a half price voucher under the Special Offers’ section of this website.  Call 01205 368 368 to book!  Alternatively, if you are short on time, pop in when you can and speak to one of our team about our take home products and tools which will help.

Thank you for your time and happy hair styling!!




Trick or Treat Colouring Competition

WIN one of four £100 Gift Vouchers…

We are embracing all things spooky here at Salon Alchemy and we are hosting our first ever colouring competition!  We also have a challenge with a twist, possibly quite literally, for all those in Key Stage 3!

There are four categories;


Pre-School – Colour or decorate one of the two pictures  (Download for full size forms available from link below)

Key Stage One – Colour or decorate one of the two pictures

Key Stage Two – Draw and decorate your own spooky themed picture using a competition form

Key Stage Three – Create a spooky hair style on yourself, a doll, a pet or a friend, with make up if you wish and stick a photo of it on a competition form

Bring your entry into the salon, before the end of the day on Saturday 5th November 2016, and receive your treat!

Take a photo of you with your entry, if you wish, and upload it to social media using #AutumnAtAlchemy  #salonalchemy

Winners will be notified by email.  Pictures or any photos taken may be used for advertising purposes in print and on the internet. 

Click here to download full size applications halloween-2016